Miodrag Koprivica¹, Vasilj Koprivica², Slobodan Zivkucin³

¹Fakultet za pravne i poslovne studije Novi Sad
²A D Novosadski sajam Novi Sad
³Novi Sad

PROMOTION AS AN ELEMENT OF MARKETING IN SPORTING EVENT

PROMOCIJA KAO ELEMENT MARKETING MIKSA SPORTSKOG DOGAĐAJA

Sport Mont 2009, VI(18-19-20), 357-362

Abstract

The events are happening at the present time on million different tv and radio sta- tions. Every marketer should be aware of that, each and every marketer in situations like this is using different elements of marketing mix, such as: advertising, personal sales, promotional development, publicity and public relations, and of course direct marketing. Organizers of sporting events are using many different ways to bring in visitors. By using marketing mix good position and design of event is secured, and of course vi- sitors are guaranteed. Promotion is by definition one of the elements of marketing mix. This work is exploring promotion goals, rational usage of means, and usage of internet as an media in promotion of sporting event

Keywords

promotion, marketing mix, media, internet

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