1Fakultet za menadžment u sportu,
Univerzitet “Braća Karić”, Beograd
STRATEGIJSKA ULOGA PR U SPORTU
STRATEGIJSKA ULOGA PR U SPORTU
Sport Mont 2005, III(8-9), 109-113
PR in the modern world are developed with rapid speed and become important aspect
of strategic management. Modern menagers are very interesting in PR and they observe
that there is not successful strategy without experiance theory and practice in PR. The
goals must be defined, basic phylosophy to, and managers must take responsability and
describe everithing what they have to do. It must be financial fond and evaluation must be
done sport, PR in sport, management, marketing in sport, sport organization,
strategy, function.
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