1Fakultet sporta i fizičkog vaspitanja, Novi Sad 2Viša škola za uslužni biznis, Sarajevo
MARKETING STRATEGY OF SPONSORSHIP IN SPORT
MARKETINŠKA STRATEGIJA SPONZORSTVA U SPORTU
Sport Mont 2008, VI(15-16-17), 630-634
The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that marketing team undertakes during the realisation and when
the sponsorship program is finished.