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Articles by author Svetlana Mihic

  original scientific paper

FRANCHISE CONCEPT AS POSSIBLE MARKETING STRATEGY FOR TOURISM DEVELOPMENT

Svetlana Mihic1, Branka Maksimovic1

1Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI(15-16-17), 513-521

Abstract | Article (PDF – 317KB)

  original scientific paper

MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION

Nebojsa Maksimovic1, Radenko Matic1, Svetlana Mihic2

1Fakultet sporta i fizičkog vaspitanja, Novi Sad
2Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI(15-16-17), 622-629

Abstract | Article (PDF – 481KB)

  original scientific paper

MARKETING STRATEGY OF SPONSORSHIP IN SPORT

Nebojsa Maksimovic1, Radenko Matic1, Svetlana Mihic2

1Fakultet sporta i fizičkog vaspitanja, Novi Sad
2Viša škola za uslužni biznis, Sarajevo

Sport Mont 2008, VI(15-16-17), 630-634

Abstract | Article (PDF – 272KB)

  original sientific paper

MARKETING STRATEGIJA RAZVOJA TURIZMA U SRBIJI

Svetlana Mihic1

1Fakultet za poslovno pravne studije, Novi Sad

Sport Mont 2011, VIII(25-26-27), 209-214

Abstract | Article (PDF – 169KB)

  original sientific paper

THE CONSEQUENCES OF GLOBALIZATION UPON SAFE TOURISM

Svetlana Mihic1

1Visoka škola za uslužni biznis, Istočno Sarajevo-Sokolac

Sport Mont 2009, VI(18-19-20), 184-189

Abstract | Article (PDF – 156KB)

  original sientific paper

MARKETING TRENDS AND STRATEGIC MANAGEMENT IN DESTINATION DEVELOPMENT

Svetlana Mihic1, Sasa Raletic2

1Visoka škola za uslužni biznis, Istočno Sarajevo-Sokolac
2Fakultet za preduzetni menadžment

Sport Mont 2009, VI(18-19-20), 190-194

Abstract | Article (PDF – 91KB)