1University of Montenegro, Faculty of tourism and hotel management Kotor, Montenegro
The Influence of Animation Programmes on Tourists' Satisfaction: The Role of Animators
Animation programmes represent a specific range of services and facilities that complement and improve the overall range of tourism service. Animation activities provide a wide range of services that are intended to provide more than expected for tourists. Therefore, to respond to tourists’ various requests and needs, the role of animators in animation programmes is essential. In other words, tourists’ satisfaction could be achieved via the tourist animators’ competences, since they are intended to make the stay at the tourist destinations as pleasant as possible. However, it is necessary to note that there is a large gap in the literature concerning the importance of animation programmes and animators for tourism services. To overcome this deficit in the literature, this paper analyses the influence of different animator competences on the tourists’ satisfaction to determine their importance for the tourist services. Using the Tobit model on a sample of 30 tourists, the results show that the relation between tourists’ satisfaction and animator competences associated with patience, qualification, and organization, is positive and statistically significant. Based on the obtained results, we have suggested mechanisms for further development in this field, focusing on the constant improvement of the animator competences and animation programmes.
animation programmes, animator competences, tourists' satisfaction
Djordjevic, S. (2017). Benefits of sport-recreational animation programs in tourism [Benefiti sportsko-rekreativih sadržaja u programima turističke animacije]. Novi Sad: Faculty of Sport and Tourism.
Duricek, M., & Cynarski, W. (2017). Motivational incentives of all round entertainers and types of psychical processes of participants during animation programmes. Journal of Martial Arts Anthropology, 17, 9-14.
Grgona, J. (2013). Human resources in tourism: Role and importance [Kadrovi u turizmu: Uloga i značaj]. Dubrovnik: Turist plus.
Ivanovski, A.K. (2014). Recreational animation programs in tourism [Animacija programima rekreativnih aktivnosti u turizmu]. Doctoral Dissertation. University of Belgrade: Faculty of Sport and Physical Education.
Kang, H., Gatling, A., & Kim, J. (2014). The Impact of Supervisory Support on Organizational Commitment, Career Satisfaction, and Turnover Intention for Hospitality Frontline Employees. Journal of Human Resources in Hospitality & Tourism, 14(1), 68-89.
Markus, Z., Perovic, Dj., Pekovic, S., & Popovic, S., (2019). Assessing Tourist Revisit Intention through the Sport-Recreational Services Offered. Business Systems Research, 10(2), 1-10.
Mikulic, J., & Prebezac, D. (2011). Assessing hotel recreational and entertainment activities programs at mediterranean sun-and-sea resorts: An impact-asymmetry analysis. Tourism Management, 32, 688-696.
Nesic, M. (2010). Fitness as a factor for sport tourism development [Fitnes kao činilac razvoja sportskog turizma]. Poslovna ekonomija, 4(2), 459-473.
Pekovic, S., Perovic, Dj., Stanovcic, T., & Vukcevic, J. (2018). Is Montenegro Considered as a Sports-Recreational Destination? Sport Mont, 16(2), 83–86
Perovic, Dj., Stanovcic, T., Moric, I., & Pekovic, S. (2012). What socio-demographic characteristics do influence the level of tourist’s satisfaction in Montenegro? Empirical analysis. Revista de Tourism, Journal of Tourism, 14, 5-10.
Perovic, Dj., Moric, I., Pekovic, S., Stanovcic, T., Roblek, V., & Pejic Bach, M. (2018). The antecedents of tourist repeat visit intention: systemic approach. Kybernetes. https://doi.org/10.1108/K-12-2017-0480
Rokicka-Hebel, M., Ziolkowska, J., & Patyna, A. (2016). The professional profile of a leisure time animator in tourism and recreation services. Gdansk, Poland: University of Physical Education and Sport.
Wartecka-Ważyńska, A. (2014). Professional competencies on the labour market of tourism and recreation graduates from the Academy of Physical Education in Poznan. Zeszyty Naukowe Uniwersytetu Szczecińskiego - Ekonomiczne Problemy Turystyki, 1, 231-248.