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Stevo Popovic1,2,3, Dusko Bjelica1,3, Miodrag Zarubica4, Sanja Pekovic2,5, Radenko Matic2,6

1University of Montenegro, Faculty for Sport and Physical Education, Niksic, Montenegro
2Western Balkan Sport Innovation Lab, Podgorica, Montenegro
3Montenegrin Sports Academy, Podgorica, Montenegro
4University of Montenegro, Faculty of Electrical Engineering, Podgorica, Montenegro
5University of Montenegro, Faculty of Tourism and Hotel Management, Kotor, Montenegro
6University of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, Serbia

Attitudes of Sport Organization Officials toward Links between the Sports Sector, Sports Industry, and Knowledge Organizations with Innovations in Montenegrin Sport

Sport Mont 2021, 19(2), 95-100 | DOI: 10.26773/smj.210619


It is well-known that modern organizations stand out as leaders in their industries have one common factor that brings them together around the fact they are successful: they are all principally committed to innovation. This fact also applies to sports. Empirical research was conducted to determine a research analysis of attitudes of sport organization officials toward links between the sports sector, sports industry, and knowledge organizations with innovations in Montenegrin sport. Seventy-five subject representatives of sports organizations were ran- domly assigned as a sample, while the questionnaire used is based on the Community Innovation Survey (CIS). Descriptive statistics were employed to test the hypothesis. This study confirmed that there is significant potential for improving innovation in sports in Montenegro. Policymakers and other stakeholders, including sports admin- istrators and other sports leaders, should increase the ability of sports organizations to innovate in sports.


sport organization, sport lab, sport society, innovation policies, Montenegro

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