WHAT SPORT MANAGEMENT CAN NOT DO WITHOUT?
BEZ ČEGA MENADŽMENT U SPORTU NE MOŽE?
PUBLIC RELATIONS (ODNOSI SA JAVNOŠĆU)
Sport Mont 2010, VII(21-22), 127-129
The paper discusses about the necessity of use of contemporary communication
methods, which primarily reflects in public relations (PR activities) as one of key activities
for successful management practice in global, likewise in special attention to the