1Fakultet sporta i fizičkog vaspitanja, Novi Sad 2Viša škola za uslužni biznis, Sarajevo
MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION
MARKETING MIKS I MARKETINŠKO OKRUŽENJE SPORTSKE ORGANIZACIJE
Sport Mont 2008, VI(15-16-17), 622-629
This paper analyses the basic elements of marketing (so called model 5P): product, price, distribution, promotion and staff as the main parts of marketing mix. It defines what can be an object of sale in terms of sport activity. Then, how the price is formed, what are the ways to sell the product, activity concerning product promotion as well as
activity and service of the staff who are customer oriented.