Nebojsa Maksimovic¹, Radenko Matic¹, Svetlana Mihic²

¹Fakultet sporta i fizičkog vaspitanja, Novi Sad
²Viša škola za uslužni biznis, Sarajevo

MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION

MARKETING MIKS I MARKETINŠKO OKRUŽENJE SPORTSKE ORGANIZACIJE

Sport Mont 2008, VI(15-16-17), 622-629

Abstract

This paper analyses the basic elements of marketing (so called model 5P): product, price, distribution, promotion and staff as the main parts of marketing mix. It defines what can be an object of sale in terms of sport activity. Then, how the price is formed, what are the ways to sell the product, activity concerning product promotion as well as activity and service of the staff who are customer oriented.

Keywords

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